Customer Acquisition, Retention and Brand Building

Do you need more customers? If so, let’s jump straight to the Bottom Line. People have to know you’re there and why they should give you their business rather than continuing doing business with who they are accustomed to.

Are you worried about survival?

If your business is at the point which crucial decisions must be made that will have far-reaching consequences?

Stagnate or declining sales?

Has your business taken an undeserved hit in this post-pandemic world we live in today?

New customers are harder to attract?

Does it seem like your advertising dollars have shrunk and what worked in the past is no longer working?

Have you lost loyal customers?

Have your previously loyal customers stopped patronizing your business as much as they did in the past?

It's only going to get worse

We are living in strange times. If you are of the mindset that a hope and a prayer will get you through, you're wrong.
If you want your business to survive it's time to take control of your marketing. Before it's too late.

Current political atmosphere

The current state of politics, inflation and recession worries are only going to make your life harder in the coming months.

Too many advertising options

With so many advertising channels available today it's hard to know what will work and what won't work for your business.

Aggressive/unscrupulous advertising reps

Advertising/website reps are out to meet their quota and sell what benefits their agenda, not yours.

I've walked in your shoes

As  a former local business owner myself, I have experienced first hand the frustrations you are experiencing right now.
I built my business on the "If you build it, they will come" theory with no actionable marketing plan.
Like you, I knew my business inside and out, but when it came to marketing, I really didn't have a clue.
Being a hands on person I took matters into my own hands and spent thousands of dollars and countless hours learning about marketing a local business.


Been there, done that

Unlike most of the young website designers and marketers out there I have experienced and survived tough times.

Corporate stores almost wiped me out

Probably just like you we were sailing along just fine until the corporate stores invaded our market place.

I spent days and weeks researching

Like you I understood that my advertising/marketing needed to change to adapt to the new playing field we were in.

What most businesses do

Most businesses jump on the "Next big thing" bandwagon without giving it a second thought.  
In the marketing world there's always a lot of noise about the "Next big thing", "Secret Formula", "Magic Bullet" or some "Revolutionary New System".  
All this does is create "Me Too" advertising. Everyone doing the same thing and no one standing out from the crowd or experiencing massive results.


Nothing

A lot of business owners base their survival on a hope and prayer that things will get better.

DIY and Free website builders

Use generic templates with slow hosting along with lack of security. Usually better not to even have a website

Part time webmaster

This option is one small step above the DIY builders. They don't follow UX Design principles and rely heavily on SEO.

Corporate webmasters/sales reps

Very expensive and usually lock you into long term contracts. After the sale you are nothing more than a number.

Stand Out from the Crowd

Stand out by combining the cost effective power of UX Design & Direct Response Marketing

What is UX Design?

Read on to discover what UX Design is and more importantly how it will benefit your business.

UX Design is modern terminology for what the top marketing and advertising pros have been doing for the last 50 years: Putting the customer’s wants first.

UX design helps create products or services that your customers find enjoyable to use by defining and analyzing problem areas and discovering actionable solutions.
Increases user satisfaction

By designing products that are easy to use and understand, users are more likely to feel satisfied with the product or service, leading to increased user loyalty and retention.

Reduces user frustration

A well-designed product reduces user frustration by minimizing errors, offering intuitive navigation, and providing helpful feedback.

Enhances usability

UX design ensures that products are user-friendly, allowing users to easily accomplish their goals and complete tasks.

Boosts engagement

An engaging user experience encourages users to spend more time on a product or service, increasing user engagement and retention.

Improves business outcomes

A product with a good user experience can lead to increased sales ,higher customer satisfaction, and improved brand reputation

UX Design and Direct Response Marketing are a perfect match

Direct Response Marketing

Both Direct Response Marketing and UX Design are based on completing extensive customer research, analysis and testing.

Identifying your customer's wants and pain points allows you to fine tune your marketing efforts and avoid using expensive shotgun marketing techniques. AKA: Throwing shit against the wall to see what sticks.

Think of marketing as dating. First you put yourself out there either in person, online or a referral from a friend.

Next you consider all your options to see if they are in line with your relationship goals and if you want to pursue a relationship.

Then you make a decision and act on it.
Creating awareness

Direct Response Marketing helps your business create awareness about your products or services.

By promoting your offerings through various channels such as social media, direct mail, and email marketing, you can increase your visibility and reach new potential customers.

Building customer relationships

Direct Response Marketing can also help you build and maintain strong relationships with your customers.

Through regular communication, personalized offers, and customer support, you can create loyal customers who will continue to purchase your products or services and refer you to others.

Drive sales

UX design ensures that products are user-friendly, allowing users to easily accomplish their goals and complete tasks.

Building brand recognition

The best way to build your brand is through increased sales. The more sales you have, the more people will know about your business. Never waste money on expensive brand advertising.

Stay miles ahead of the competition

In today's competitive business environment, marketing is essential to stay ahead of the competition.

Most businesses do not understand or invest in marketing, those that do have a definite competitive advantage.

Example of synergy

Synergistic Effect

When you combine the cost effective power of UX Design with Direct Response Marketing it creates a synergistic effect greater than the total power achieved by each component working separately.

A little about me

I'm a Google certified UX Design Consultant and Direct Response Marketer located in Melbourne, FL.
I bring old school logic along with modern design and marketing techniques including using AI (artificial intelligence) as a co-pilot to the table.
Check out my Bio
If your project is under performing and you would like a fresh set of eyes to shake things up a bit, connect with me.
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Certified Google UX Designer
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How I can help you

My passion is taking an under developed or new project and bootstrapping it into a successful enterprise.
My offer to you is simple. I will be your behind the scenes marketing partner working hand-in-hand with you to create a cost effective, actionable marketing plan along with a UX Designed website that can be implemented within weeks.
Fees for my professional services vary from project to project and the scope of work involved. As a solopreneur with almost no overhead, my rates are highly competitive.
As a token of good faith, I would like to offer you a ten page Local Search Audit ($199 value) absolutely free. You are free to use the report as you wish, pass it on to your existing marketing team, use the data yourself or hopefully connect with me and we can develop a working relationship.
Simply complete the form below and the Free Local Search Audit will arrive in your inbox in about 15 minutes.

Your guy behind the curtain

Wouldn't it be great if you had "a guy behind the curtain" working along side you on your website and marketing?

Take control of your marketing today

"Tell me and I forget, teach me and I may remember, involve me and I learn". - Author Unknown

I would love to show you the ropes

Believe me this ain't brain surgery. If you can type an email you have the skills required to take control of your destiny.