Branding Domain Names

The purchase, development and marketing of generic domain names to promote a business or product is the ultimate gorilla marketing tool. A memorable domain name instantly attracts your target audience and is a major advantage in establishing both your online and offline presence.

Properly branding a domain name develops a source of highly targeted customers that will generate leads, customers and sales for your business!

Here are a few examples of major companies branding domain names:

Here's one more from a company that understands the value of branding domain names. The SC Johnson Co. has an automatic shower cleaner that works in conjunction with their Scrubbing Bubbles product. How do they market it? They buy the generic domain name: AutomaticShowerCleaner.com So simple, yet so powerful.

When people search for a product or service they are not searching for your company but rather a solution to a problem. In this case an automatic shower cleaner.





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small business webites

Since 1964 SCORE has been dedicated to educating entrepreneurs and helping small business start, grow and succeed nationwide.

SCORE is a resource partner with the U.S. Small Business Administration (SBA).

In March of 2011 SCORE launched a new website designed to provide small business owners with free tools and resources for using technology in their business, eBusinessNow.org

eBusinessNow offers a FREE series of workshops and how-to-guides that will assist you in taking your small business online.

If you are still not convinced the internet can help your local small business, take the time and study the information provided by SCORE.


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