Choosing Domain Names

When most businesses build a website they normally choose their business name for their domain name. A good domain name is both descriptive of the products or services you offer, easy to spell and easy to remember.

Search engines use relevance when ranking websites in the search results pages. The more relevant to the search term, the higher you are in the results.

Websites whose domain names include relevant keywords tend to rank higher in search engine rankings for those keywords than websites that don't.

Descriptive, exact match domain names can also help your quality score if run any Pay Per Click advertising campaigns.

Multiple Domain Names

Today it is a common practice to have multiple domain names. Using multiple names allows you to redirect domain names to either your homepage or any other page within your website.

If you sell shoes, you could have the name GirlsShoes.com and redirect it to either your homepage or directly to the girls shoes page within your site.

Direct Navigation Traffic

Descriptive domain names also have the potential to recieve direct navigation traffic.

It is estimated that 10% to15% of internet users simply type the name or phrase directly into the address bar to find products, services or information on the internet bypassing the traditional search engines. This direct navigation method eliminates all of the irrelevant search data and delivers the targeted customer directly to you.

Direct navigation or "type in traffic" provides highly targeted free traffic with higher conversation rates. These are people who know what their looking for and are more likely to take action. It is reported that direct navigation converts twice that of traditional search.

Availability of Domain Names

With over 135 million domain names registered today it can be difficult to find the name you want through a domain name registrar.

If the domain name you have selected is not available, don't be discouraged. There is a multi-million dollar domain name aftermarket where existing domain names are available for purchase.

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