email Marketing Tips

Have you ever heard the term "The money is in the list"? Developing a stong email mailing list helps you stay in touch with existing customers, build relationships with prospective customers and stay in compliance with the Can Spam Act, a federal law that sets the rules for commercial email.

The main objective of your mailing list should be building customer relationships. Make your subscribers feel they have insider information about your business.

It's human nature to do business with those we like and trust, a first time visitor does not know anything about you or your business. Most visitors will not purchase on the first visit and the reality is, they will not likely return to your website at all.

By developing and nurturing an email list, you have the potential of developing relationships with first time visitors and turning them into long term customers. The repeat exposure to your business will make you "Top of Mind" when they require your product or service.

I highly recommend using one of the third party email marketing services such as AWeber for several reasons:

Deliverability. With the huge amount of email that is sent on a daily basis, internet service providers have put safegaurds in place to help eliminate spam. This good for you as a consumer but not so good for you as a marketer.

Compliance. You have to stay in compliance with the Can Spam Act or face the possibility of heavy fines. The days of creating a list using your own email application are over.

Professional. Using a reputable third party email delivery service will make your emails look more professional. These services provide newsletter templates, sign-up form builders, autoresponders and subscription management tools that make creating and utilizing an email mailing list manageable.

AWeber has been in business since 1998 and has built a solid reputation with internet service providers. This is extremely important as far as deliverability goes.

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