Online Marketing

A successful small business internet marketing campaign should achieve a variety of goals:

• Expand Relationships With Existing Customers
• Develop New Customers and Relationships
• Make You The Local "Go To" Website in Your Niche
• Keep Your Business "Top of Mind"
• Raise Your Local Profile

If you don't know how the major search engines select the websites when a search is done watch this short video on How Google Works.

If you watched the video you can see promoting your website is not brain surgery by any means. It's all about the process.

A simple but definitive process that will put your business ahead of your competitors.

Small business internet marketing begins with a good domain name, quality content, an easy to read format and referrals from others in your field.

Every small business owner I know loves talking about their business, so content should not be an issue. Who is more passionate and knowledgeable about your business than you? Provide visitors with useful information about the niche that your business fills.

Having an easy to read and navigate website is essential for a local business. Visitors are searching for local information that can solve their problem. That's what they expect to find, nothing more.

"More is not always better. In fact, more is almost never better." Seth Godin

Referral marketing, as you know, is a tried and true method for promoting your product or service to new customers. It's no different on the web. This is why the search engines place such value on referrals, or links as they are called on the internet.

The more referrals or links your website has the more authoritative your website is in the eyes of the search engines. As in the real world, the source of the referral matters. The more authoritative the link the more weight it carries with the search engines.

As you can see small business internet marketing is really no different than the marketing you are already doing for your business, it's just in a different medium.

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